The basics of REWIND
Before seeing the brand that many of us know, REWIND was first and foremost a collective. Passionate about hip-hop, they organized hip-hop events, parties and dance battles in Avignon. Each member of the crew has a foot in hip-hop: there are graffiti artists, rappers, dancers, graphic designers and photographers. Not benefiting from any help for the organization of these events, the collective then develops a merchandising allowing them to reap sufficient funds to continue the creation of their cultural events.
The first workshop of the brand is born in the south of France, in Avignon. It is here that the members of the group make and put on paper their ideas of collections. The venue includes a showroom, workshops, offices and a chillzone. In addition to an attractive aesthetic, the brand is also committed to delivering a beautiful product quality to ensure sustainability. The products are made in Portugal for superior quality of cotton. Two collections are on sale each year and “print” capsule collections are regularly released.