The Bon Gamin machine is launched. Now that Ichon has founded his label, we do not stop him anymore. The proof, just three months after the release of his project of 18 titles, Just do it, the rapper Montreuil unveils a new named “2018 (Club of 27)”.
Produced by Soxav and PH Trigano, with whom Ichon took over from Johnny for Les Inrocks, this new track is composed of two parts made more than explicit by a very graphic clip, made by SJD. We find at first Ichon, black paint on the face and white clothing, unwrap its text on a prod ‘old fashioned.
In the second part, the latter plays on the contrasts and the oppositions since one finds it, white face and classic clothes, to indulge in a more trap sound.
In this piece, Ichon refers to his dead idols at 27, the famous Club of 27 evoked in the title. A reference a little morbid when we know that the Montreuillois is currently 27 years old. Rejoice, he also quotes Patrick Bruel and Celine Dion, artists a bit kitsch but alive.