You’re invited to discover the new SS/19 collection of Doomsday Society, Salmo’s endorsement of choice and Italy’s top pic of urban street wear.
In their own words:
The first time I pushed my foot off the ground and planted both feet on my skateboard was probably around 1995. I remember hitting the floor violently, bleeding, then waking up again. This loop has been on repeat for quite a long time. It’s one of those things that is always going to be there for you when you need it the most. It’s not a sport, it was never a competition to me. It’s always been a way to escape, express myself and release my anger.
Doomsday Society embodies everything we love about skateboarding. The violence, the escapism, the feeling of freedom to be yourself. Doomsday Society is my escape from the world. More than a logo. More than a brand. Over the past four years, our team has grown into a fiery force from the pits of hell. Like the four horseman of the apocalypse, tearing through every skate- park, every music venue, every alleyway and every avenue.