I just know right now it’s all about your visuals and people being able to see you. The fans, they’re looking at you on their phones all day, people just on social media. So it’s good to have videos and visuals and to be able to put them out and give the fans something quality to look at.
The video is helmed by Henri Alexander Levy, founder of the iconic Enfants Riches Déprimés. It’s also accompanied by a drop of the wearable variety, i.e. an exclusive merch collection in collaboration with Levy.
Save Me, Future’s new seven-track EP, arrived earlier this month and boasts a foundation of production from Detail, Fuse, Richie Souf, K-Major, and more. Levy, of course, collaborated with Future on the cover art. The EP clocks in at under 21 minutes in length and arrives a little over a month after Future seemngly capped off his The WIZRD era with a Korn-nodding video for “F&N,” directed by Colin Tilley.