Rich Brian escapes his problems in the video “Don’t Care”

The Indonesian rapper rhymes about fake friends, therapy and more on the determinedly carefree track

While the song’s hook acknowledges the troubles that pester him, Brian’s warbling chorus declares his freedom from stressing over them. “I don’t really care what they say,” he croons. “It’s just another day.

Brian personifies the song’s message and shows off his stronger vocal ability, while the visual’s mountainous backdrop reflects his never-ending quest of people-pleasing and the blissful, quiet moments of simply not caring.

The song will appear on Rich Brian’s new EP, ‘1999’. He took to Twitter on August 16 to reveal the EP’s cover art and release date of August 25. ‘1999’ is Rich Brian’s first set of songs since his 2019 full-length album, ‘The Sailor’.

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