Full tracksuit with three bands, bombers, chains of gold … In short, “Split” bathes in an Eastern Europe of the 90’s, a region from which its director, the talented Pavel Brenner, comes from.
Yet it is in the alleys of an American city that were shot images of the clip. Closer to Peewee Longway than Croatia … The foal – which is no longer really one – Gucci Mane has experienced a meteoric rise in recent years. It is now featured with headliners like Young Thug, Migos, Wiz Khalifa and many more to come …
Against a backdrop of organized crime, mafia and corruption, the video follows the redemption of a young person desperate to get out of the vicious circle of banditry. Beautiful images for this clip produced by Couscous Saumon, a production company based in L.A., founded by Frenchmen Salim El Arja and Jordan Cardoso.
“Split” is the result of a new collaboration that breaks the codes and barriers between electro and Hip-hop, and contributes to the emergence of a new hybrid scene.